Podcasts

July 21

Liberty Energy’s Growth Playbook: From Field Execution to Behind-the-Meter Power

Ron Gusek, CEO of Liberty Energy, returns to the podcast five years after his last appearance—now leading the company after previously serving as President. A Canadian transplant with a mechanical engineering background, Ron’s career began far from oil and gas in HVAC manufacturing, until one job interview changed everything. He entered the frac world in 1998 with no prior exposure, and quickly found his lane on the service side—where performance, people, and operational excellence create real differentiation. Over the next two decades, Ron built deep experience across the completion ecosystem, including a pivotal chapter at Pinnacle—where he first worked alongside Chris Wright and saw firsthand how a culture-first, technology-forward approach can scale. That foundation carried into Liberty’s early days, where the mission was never simply to grow—it was to build an environment where great people choose to stay, develop, and win together. Today, Liberty’s results reflect that strategy: industry-leading retention, strong customer loyalty, and a reputation for excellence in the field that keeps the fleet working even in tougher market cycles.

Ron’s leadership centers on a simple belief: no business is ever commoditized when people are the differentiator. At Liberty, that philosophy shows up in tangible systems—from a two-weeks-on/two-weeks-off schedule designed for longevity, to field crews built around identity, pride, and cohesion. It also shows up in the hard calls: navigating major downturns, protecting the long-term health of the company, and staying focused on being the “last fleet standing” by delivering the best performance—every stage, every day. Looking forward, Ron is helping lead Liberty into its next adjacent growth engine: modular, behind-the-meter power generation—built from capabilities the company developed to electrify frac operations. That strategic expansion positions Liberty to support fast-moving demand in industrial power markets while staying anchored in the same operating principles that built the core business: control what’s critical, execute relentlessly, and take care of the team. His closing advice is timeless: wherever you go, leave it better than you found it—and you’ll never regret the move.

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